Friends of Genoa
Genoa, told to those who love it from afar. Content dedicated to the “Friends of Genoa” network, promoting the city to an international community of supporters and enthusiasts.
01An international community for Genoa
“Friends of Genoa” is an international network of people linked to the city through study, work or passion, committed to supporting its cultural promotion around the world. Renovatio contributed content designed for this community, able to tell the story of the city’s heritage in a way suited to an international, already engaged audience.
The work fits within Genoa’s broader strategy for cultural promotion abroad, offering materials that combine visual quality with accessible storytelling, strengthening the bond between the city and those who represent and tell its story beyond national borders.