Renovatio
The story of heritage. We enhance historical and artistic heritage to revitalise local areas: consulting, promotion and storytelling for public administrations, museums, universities and businesses.
01The story of heritage
We have a clear and effective mission: to enhance historical and artistic heritage in order to revitalise local areas. We have worked in this field for years and achieved best-practice results, because our vision places cultural heritage at the heart of a renaissance for small towns and large cities alike — one in which culture attracts people, capital, visibility and, ultimately, growth.
The synergy between physical and digital tools is our secret; monitoring results and data is our strength. We act as a partner for public administrations, becoming the bridge that brings public and private interests together — the only way to achieve full heritage enhancement.
Our work always begins with listening: we identify a region’s faint signals to understand its potential and aspirations, we map individual initiatives and available assets, and we use them to build development initiatives.
And then we tell the story. People seek out beauty: they don’t just want to see it, they want to be introduced to it. That’s why, over the years, we have developed a distinctive style, filming techniques tailored to artworks and architectural complexes, and distribution strategies that bring heritage in front of ever-new audiences.
02What we do
Consulting. Our work begins by identifying and listening to a region’s faint signals to understand its potential and aspirations. We map individual initiatives and available assets, and use them to build development initiatives: we study the field, design the approach and secure funding. Discover →
Promotion. Promoting historical and artistic heritage means telling the best story of a region and its community, focusing on uniqueness, beauty and the exclusivity of the visit. There are many possible strategies, but they must be grounded in long-term economic sustainability, serial content and positioning within the right market niche. Discover →
Storytelling. Video is our tool of choice: the one that succeeds best because it reaches audiences immediately. Over the years we have developed a distinctive style, filming techniques specific to artworks and architectural complexes, and online promotion strategies based on repetition and targeted market niches. Discover →
04Core services
Heritage development plans. From territorial analysis to strategy, through to the management model: we build plans that place cultural heritage at the centre of local development, with attention to economic sustainability and consistency with guidelines for managing public cultural assets.
Promotional videos. Cinematic-style productions — drone footage, interviews, docu-series and docu-webseries — with a distinctive style honed over years of work on artworks and architectural complexes, designed for multi-channel distribution.
Promotion projects. Campaigns and projects that expand a region’s geographic reach, bringing its distinctive character to new audiences: positioning within the right niches, serial content and constant measurement of results.
Funding grants. We identify funding sources, support the application process, assist with project monitoring and management, through to reporting and results analysis.
We have worked with local administrations, museums and collections, associations and non-profits, and private companies. Our content has been featured, among others, by RAI Cultura, Focus, ELLE and Dove Viaggi.
«Culture attracts people, capital, visibility and, ultimately, growth.»
Our Vision