About us
Association for the promotion of cultural heritage. Renovatio is a non-profit cultural association specialised in the promotion of Italy’s historical, artistic and local heritage.
01Our story
Renovatio was founded in 2016 in Genoa on the idea that Italy’s cultural heritage deserves professional tools to be told, promoted and made economically sustainable. In its early years the association built its expertise in multimedia storytelling of Ligurian historical heritage, working with local cultural institutions and building relationships with national media.
From 2018 the activity expanded nationally: the Rome-based projects marked Renovatio’s entry into culturally significant national productions, and distribution on RAI Cultura consolidated its reputation as a reliable producer of scientifically high-quality content.
Since 2022 Renovatio has been actively operating within the PNRR funding ecosystem, supporting municipalities and institutions in applying for and managing funded projects. 2024 marked the opening to structured international partnerships, with the signing of an operating agreement with Florida International University (Miami). Today we are a strategic partner for public bodies, cultural institutions and academia.
02What we believe
We believe in culture as an engine of local regeneration. Cultural heritage should not only be preserved: it must become the pivot for the rebirth and development of local areas. Culture is a formidable driver of people, capital, visibility, and economic and social growth.
We put our expertise at the service of cultural organisations: a multidisciplinary team of consultants, project designers, trainers and experts in cultural communication and marketing, to build tailored strategies, assess economic sustainability, seek funding and evaluate the impact of the actions undertaken.
We want to innovate institutions and bring people closer: to make heritage more accessible, engage communities, move beyond traditional approaches and promote a strategic, conscious use of communication and marketing for culture.
03Mission and values
Mission. To promote Italy’s cultural heritage as a lever for local development; to support public institutions in designing and managing cultural initiatives; to build bridges between public interest and private investment; to produce high-quality content distributed on national media.
Values. Methodological rigour: every project starts from a structured analysis of the area and regulatory context. Measurability: KPIs defined from the design stage and results reported with verifiable data. Network: we collaborate with universities, media and technical partners. Public ethics: transparency in line with public administration principles.
04The president
Lorenzo Zeppa — president of the Renovatio Association, founder and strategic lead. He coordinates institutional projects, relations with public administrations and academic partners, and also directs Logos, the integrated technical-digital division. Active in cultural promotion since 2016, with a portfolio that includes PNRR projects, European grants and productions for RAI Cultura. l.zeppa@renovatiogroup.it
«Italy’s cultural heritage deserves professional tools to be told, promoted and made economically sustainable.»
The idea it all started from, Genoa 2016